In a time when writing and communication skills rank high on recruiters’ wish lists, this tried-and-true text helps students develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to help students strengthen professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Students learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while equipping students with skills using grammar exercises, documents for editing and grammar practice no longer found in competitors. Unparalleled author-generated ancillaries support this leading approach.